Here’s an intriguing follow-up to this new “transmedia producer” credit.

First, look at how Smith describes the necessary skills for this kind of work:

The transmedia producer thus holds a different type of skill set, one that draws connections across media forms and one that involves conceptualizing, analyzing, and designing experiences at the macro-level. It is a person that does not just dive into the transmedia realm with a laundry list of media to explore, but actually has a deep understanding of the relationship between content, context, and culture.

If there is a better description of the kinds of practical skills for which a liberal arts education prepares you to enact, I’d be surprised.  It makes total sense to me.

Second, he points out that a core element of transmedia production is a keen awareness of the in-between, or the ways individual media texts within a transmedia story are linked to one another:

transmedia producers must understand the unique storytelling potential behind each media platform. Certain stories lend themselves to particular media and vice versa. And as more narrative complexities threaten to impede comprehension , transmedia producers guard against blatant inconsistencies and contradictions. The narrative structure they design must be durable and organized, all while allowing room for future construction and additions.

For those of you thinking about producing a multi-media story of this sort, be sure to address these relationships in the planning stages so they don’t blind-side you.